Marketing Eye Digital

It appears that I may have been a bit off the mark in a previous article. I claimed that Google+’s entry into online social media would spell the sudden demise of Facebook. At this point in time that appears to be false. It has become apparent that social media supremacy will come after a long struggle rather than the quick and clean coup reminiscent of the Facebook takeover of MySpace that I predicted.

There are so many bloggers nowadays. It’s time to get a good overview of the blogs out there. That’s why I’ve submitted a list of 5 bloggers with different interests to keep your eye on.

What you think is a good website is a matter of personal taste, but there are something’s that have nothing to do with taste. Obviously what you think are good websites depends on whether there style attracts you, but not only design is important for a website. There are so much more things people experience as annoying when visiting a website. So which requirements does your website have to meet?

This social network for corporates has a great feature, groups. Groups allow you to ‘come together’ with persons of the same interests. This allows you to read about other workers in your industry and gives you the opportunity to tell something about your business as well. It’s a place for discussions, event sharing and much more.

What do you think? Will Facebook have the same fate as MySpace had? Or is Facebook emerging as a keeper? The opinions range a lot. One says the concept will soon be out-dated, the other says Google+ will take over the world eventually and another says Facebook will keep adjusting to the needs and get even more popular.

Huh, but Facebook has the most users haven’t they? Well yeah, that might be true, but Twitter is the number one social network for businesses. Why?

The most important thing about being online is your strategy. Just being online isn’t enough. What makes your business stand out from the crowd? And are you communicating this online? What should you choose, Twitter, LinkedIn, Facebook, Google+, blogging or all of it?

Blogging is the new black. In the last 2 years blogging became an important tool for businesses. The statistics show that 35% of all bloggers are corporate bloggers. These are mostly small business owners. Why do small business owners blog? The answer is really simple. It’s cheap and creates massive brand awareness for your small business.

The best campaign ever to me is the Old Spice ad. You will probably know what I’m talking about, but for those of you who have been lying under a rock; ‘the man your man could smell like’.

These days, every business has a website, is present on Twitter and Facebook and interacts with its market through various nifty tools. However, one important ingredient of digital strategy, which is left out at times, is a business or corporate blog.

Do you Blog?