Marketing Eye Digital

We've heard it before but how often do we listen? Content is King.

Whilst Web 2.0 is still new to many companies, it is important when embarking on a Web 2.0 campaign, that your content is compelling, interesting, current and useful.

Copywriting for Web 2.0 campaigns needs to have the same emphasis as other parts of your marketing campaign. A collaborative effort of not just using a public relations person, but a marketing and web team, that can complement the efforts of a writer and focus on the critical points that make a Web 2.0 marketing campaign successful.