When a customer visits your site, clicks on your URL or reads your e-newsletter and clicks through, they are looking for a compelling reason to stay tuned.
The reason is often not the one you think it is. You need to make it easy for them to WANT to stay and give them a reason to visit again. What’s in it for them?
If you are in a field such as ours then what a visitor may be looking for is:
1. Information on what services you provide
2. Confirmation that you provide that service for a business like theirs
3. Education on the industry
4. The latest news about your company
5. A contact telephone or email address
6. Or, perhaps, examples of what you do for businesses like theirs
Providing a highly targeted landing page and rich branded experiences is integral to users and important if you want your website to make an impact.
Make sure you understand the users’ needs and goals and make sure you have a solution tailored to achieving this.
Marketing Eye Digital creates the perfect Digital Experience for your visitors. Marketing Eye Digital is a company that transforms your off-line strategy on-line making your next customer contact more targeted with more hits and less misses.misses.