- Have clear navigation; nothing is more frustrating than knowing what you need is on the page, but not being able to find it.
- Provide relevant content; this sounds obvious but is forgotten many times. Use the language of you target audience and be clear on what you are offering.
- Design; the design makes or breaks the website. Use a pleasant lay-out and not too many bright colours or complex designs; otherwise it will make it hard for visitors to know where to start.
- Browser; be sure your website can be displayed with every browser. A visitor isn’t going to change his browser just to see your website.
- Contact details; many companies refuse to put their details on their website, but a visitor wants to be able to react. Be sure there are an address, phone number and email on your website.
Just for the picture, this is how you must not do it and this is an example of a really good website.
Marketing Eye has a team of in-house designers and web developers who know how to make a website that work!