First of all, offcourse, Twitter is free. Most small business don’t have much of a budget for marketing, so Twitter and all other social media are ideal for marketing your small company. Secondly, Twitter isn’t rocket science. Though you might have to read some articles or visit a seminar first to fully understand how you can interest your followers, everyone can make a sentence of 140 characters. Thirdly, Twitter has a huge audience; almost everybody has access to it.
Further, Twitter is fast, it spreads a message in seconds to all over the world. Most people log in on Twitter at least 1 time a day, so they will pick up your message quickly. Also, twitter has many applications which can help you promote your small business. For example; TwitPic, Twitterfeed, TweetDeck, Twibs and many more.
And then, last but not least, a really important reason to Tweet: Keep in touch with your clients. It’s a cheap way to do your PR and keep people tuned. If they are enthusiastic about your company they will tell others and come back themselves. Word of mouth is still the most effective promotion you can have.
So, get out there! If you don’t know how, let a Marketing Eye help you.