You will get higher in search engine ranks and be taken more seriously. It’s an awesome way to show your opinions on topics and with that create the image you would like people to have about your company.
But how do you get there? What makes a good blogger? Let’s look at some very popular bloggers. Anna Racoon for example, is so popular because she has a fresh view on politics. Another example in a whole other category is Perez Hilton; he is so successful because he provides people with the latest rumours about celebrities. Apparently that is what people want to read about.
Some more inspiring international blogs are Mashable about social media, Huffington Post about breaking news, Gawker about gossip and news, Ads of the World about advertising and This Isn't Happiness about photography and art.
What they all have in common? They write about products, services, news items and all other topics that you can have an opinion about. And why do people read these blogs? Because the bloggers write about things they’re interested in.
What does your target audience want to read about? For more statistics about blogs; click here.