Marketing Eye Digital

Welcome to the brand new Marketing Eye Digital blog!

Expect to be dazzled with freshest content, latest happenings in the digital market, news, and special offers with Marketing Digital Eye. Our motto is to bring the most valuable information in the industry to you through this space.

We're thrilled to launch the Marketing Eye Digital blog -- and hope you'll join us too.

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1. While a physical market place has opening and closing times, an online website is available 24/7  for your customers.
2. A website is a good source to educate your consumer about the services and products you sell.
3. You can provide online support to your customers.
4. Your online existence expands your network for global/local market place. You can get new partners, customers and potential customers by developing a website.
5. You can create a competitive advantage over your rivals who don’t have a website.
6. A website is an environmentally friendly and cost effective way of doing business. You can reduce the number of brochures, business cards and other physical media by having a website.
7. A website can help consumers to provide answers to frequently asked questions thus saving staff time and cost.
8. A good website can cost effectively generate more leads than any other single form of media.
9. You can interact with your customers easily and efficiently through blogs and an interactive space.
10. Your brand and value proposition can be refreshed almost instantly and create wider markets.

A web content management system provides a cheap and simple solution for web content publication. I am saying it is cheap because it saves the ongoing cost of frequent changes in the website. A novice person can also add web content without any technical knowledge.

A good content management system should have the following main features.

“He who fails to plan, plans to fail”.

It’s really important to plan before you get into designing your website. Without planning, a website is a mere waste of money and time. It is vital to set the objective of your website before you build a user-friendly, communicative and attractive website.  A good plan should focus on the following points;

Many website owners have misconceptions about the Search Engine Optimization. They believe that website search engine optimization is only a one time job which is done when their website is launched first time. They think of search engine optimization as a science which provides the expected out comes once it is done.

In fact, it is quite opposite. Search Engine Optimization is an art, not a science. It’s an ongoing task which requires frequent updates in website content and SEO related elements. It requires a lot of research to get a good rank for a keyword on a Search Engine.