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Planning to design a website

Wednesday, 12 May 2010 11:39 Written by  Marketing Eye Digital
“He who fails to plan, plans to fail”.

It’s really important to plan before you get into designing your website. Without planning, a website is a mere waste of money and time. It is vital to set the objective of your website before you build a user-friendly, communicative and attractive website.  A good plan should focus on the following points;

Who is your target audience?
  • How you can provide them the best services from your website?
  • What is the website scalability plan? How to handle the increased number of audience, expansion in web pages and modification in design?
  • What should be the suitable domain name for the website?  A domain name should be small and SEO friendly.
  • Your visitors judge you from the quality of your content. A well written content represents the authenticity of your website.  Content should be brief, precise and informative because according to research people don’t read on website but they scan the information for specific keywords*.
  • On the internet you target a large number of audiences with different age groups, working on a variety of browsers and operating systems. Therefore it is important to plan for compatibility and usability issues before you actually design and develop your website.
  • Storyboarding is the last step of a website plan. It’s a prototype of your website.  A storyboard is a sitemap which creates a visual portrayal of your webpage.

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